- "I" is the personal perspective.
- "They" is the objective, dispassionate perspective.
- "We" is the subjective, passionate perspective.
- "You" is the oppositional perspective (to the "I" perspective).
- "I" + Fixed Attitude -- Your Client (Money Lender) has a particular attitude
- "You" + Situation -- Your client's target audience (Borrowers) are in financial need
- "We" + Activity -- Professional relationship between your client and their audience and working together
- "They" + Manipulation -- The Competition plays games and manipulates their customers (bad)
"Hi. I'm an agent at 'My Money Lenders' (your client) and I do not believe in the word, 'No.' If you are in a tight financial situation, avoid those other vendors out there trying to manipulate you into bad deals, and come to us. We will work with you to get your debts paid and maybe even save you money in the process."By tying up all four perspectives and all four domains, you've made a basic argument for what things are and how they are to be resolved (in a general sense). Obviously, the more specific you get, the more "story" you'll want to include. Another way to play this is to stay within a single domain and explore the Types, and so on.